first alcohol ad
second alcohol ad
I am analyzing two different alcohol ads. Neither ad says if they are from magazines or a newspaper. I just found both online searching as alcohol ad. The audience of these two ads is definitely a younger crowd. It appeals to a younger crowd because it’s about partying and girls. The one ad for Bacardi Limon is all about women. It has mirrors in it so when you look at the glass you see a beautiful woman staring back at you. It’s in a club of some kind and people are dancing and socializing. The big mirror on the wall has lights reflecting on it. The color yellow is the theme of the bottle and everything around. There are yellow lemons at the bottom and the writing for their slogan is at the top. All the counters are sparkling clean to catch your eye. The ad shows you the beautiful woman and good looking man look at his drink. The girl in the glass has sparkles all around her and there are bubbles around her. You can specifically see another beautiful girl in the background and a different couple standing next to her. The text is simple and over the top. All three words in the text start with an M. The name Bacardi Limon is in all capital letters. The other ad is for an alcohol called Sello Dorado. It is a silhouette style ad. The silhouette is of a big group that looks like a family out in the field partying. The slogan in the middle is in old English font and starts off very large and gets smaller as it gets to, “Marital status: single”. The top corner has a medal of honor that says Sello Dorado. The bottom right corner has the bottle of alcohol just sitting there. The night sky has a faint pattern to it of some sort of crest. The trees in the background are both white and pop off the page because everything is so dark. I chose these two because one is a very typical alcohol ad in today’s society while the other is extremely offensive. They both are rooted to have the same affect but one has very wrong morals while the other is based off of alcohol bringing people of the opposite sex together.
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