2 Ads

http://www.presidiacreative.com/wp-content/uploads/2010/05/ADS5.jpg

first alcohol ad

http://www.stanford.edu/class/linguist34/advertisements/alcohol%20ads/pages/09bacardilimon2_jpg.htm

second alcohol ad

I am analyzing two different alcohol ads. Neither ad says if they are from magazines or a newspaper. I just found both online searching as alcohol ad. The audience of these two ads is definitely a younger crowd. It appeals to a younger crowd because it’s about partying and girls. The one ad for Bacardi Limon is all about women. It has mirrors in it so when you look at the glass you see a beautiful woman staring back at you. It’s in a club of some kind and people are dancing and socializing. The big mirror on the wall has lights reflecting on it. The color yellow is the theme of the bottle and everything around. There are yellow lemons at the bottom and the writing for their slogan is at the top. All the counters are sparkling clean to catch your eye. The ad shows you the beautiful woman and good looking man look at his drink. The girl in the glass has sparkles all around her and there are bubbles around her. You can specifically see another beautiful girl in the background and a different couple standing next to her. The text is simple and over the top. All three words in the text start with an M. The name Bacardi Limon is in all capital letters. The other ad is for an alcohol called Sello Dorado. It is a silhouette style ad. The silhouette is of a big group that looks like a family out in the field partying. The slogan in the middle is in old English font and starts off very large and gets smaller as it gets to, “Marital status: single”. The top corner has a medal of honor that says Sello Dorado. The bottom right corner has the bottle of alcohol just sitting there. The night sky has a faint pattern to it of some sort of crest. The trees in the background are both white and pop off the page because everything is so dark. I chose these two because one is a very typical alcohol ad in today’s society while the other is extremely offensive. They both are rooted to have the same affect but one has very wrong morals while the other is based off of alcohol bringing people of the opposite sex together.

3 ads

http://www.dailydawdle.com/2010/09/10-best-lifes-too-short-for-wrong-job.html

1)      Life’s too short ad

2)      People looking for jobs and/or whom want to get a job they love because life is too short.

3)      Jobsintown

4)      The consumer has the values of wanting a job they love and not dreading all the work.

5)      The consumer for these ads wants a job they love and can keep for a very long time.

6)      This ad doesn’t have anything to buy in besides the idea that getting a new job through their searching will make their life happier.

http://www.presidiacreative.com/wp-content/uploads/2010/05/ADS5.jpg

7)      Sello Dorado alcohol ad

8)      A younger crowd that wants to drink and have no cares in the world.

9)      Sello Dorado

10)   The target consumer wants to party and have a good time. The ad makes it sound like the target consumer doesn’t have any cares or good morals.

11)   The target consumer wants to buy alcohol and have a good time.

12)   The consumer should buy this alcohol because it makes all your cares in the world go away and it makes you “not care” about having children.

http://www.trendhunter.com/trends/candy-cocaine-ice-breakers-pacs

13)   Hershey’s ice breaker packaging looking like drugs.

14)   The audience is broad. Anyone that wants to have fresh breath.

15)   Ice breakers

16)   The audience’s values aren’t very obvious in this ad. The ad shows that they might not have good morals or values because the ice breakers look like illegal drugs.

17)   The consumer should buy the ice breakers because they make your breath fresh .

Post Secret Card

The secret for my post secret card is about Michael Jordan and his "other" life. He allegedly payed his former lover Karla Knafel  $250,000 to keep their relationship secret. She also claimed that he said he would pay $5 million for remaining silent and agreeing to not to file a paternity suit after she learned she was pregnant in 1991. I conveyed this all very implicitly. I used pictures of all of the businesses Jordan is involved in, owns, or  is sponsored by. Also I used a divider line and a picture of the word "Shhh" crossed out to show that he has a secrets that he doesn't want to mix into his business life. He was such an entrepaneur and didn't want to involve his personal life into his business life. I positioned everything split apart because that is what it was actually like in Jordan's life. I wanted to portray the persona that everyone see's "me" as a superstar basketball player/business man but that in fact I have my own problems and secrets. I wanted every viewer to see that even the biggest and most "perfect" superstar athletes have their own problems and secrets.

Post Secret Extra Credit

In the post secret card with the picture of the tsunami and space there is a pretty significant message conveyed to viewers. Its claim is very apparent in that society is more worried about a Star Wars movie rather than feeling sympathy and trying to help certain tragedies such as the tsunami victims. This author could be someone that is of a younger age most likely. For that fact alone it's apparent that the youth today is worried about the wrong things. The audience for this post secret card is a very broad audience. I think the card is directed at the same kind of people as the creator of the card because it sounds like a wake up call. It's telling people that they need to wake up and see the problem with societies priorities. The visual component of this card is a ying and yang type of picture. On one hand the top part is black and ominous and the bottom is blue. It shows the right and wrong with societies reactions. We know that one is wrong but still it happens throughout the world. In the end, society cares more about the Star Wars movie rather than the tsunami because it's out of sight out of mind. It's sad but this card conveys that ugly truth.

Food ICW

These images tell me that all of the world cultures have a different outlook on food. Whether it be the portions, the types, or how they eat it, everyone is different. The images show that one could go only several miles away and experience a completely different life style of food. This is easily seen when showing the difference between the American culture of food and the African culture of food. In one we see the massive amounts of food and the fact that they are all mass produced packaged food. While in the other we see that everything is down to its raw form and in much smaller portions.

Paper Concerns

Are my points about her argument being weak valid to the reader's of my paper?
Is my thesis paragraph strong?
How could I make my conclusion a bit stronger?
More or less quoting?

Rhetorical Paragraph:Thesis Paragraph

Lichtenberg believes that altruism in a pure sense almost always has ulterior motives but that doesn’t always mean there is a negative twist on that unselfish act. She goes on to explain that achieving a “warm glow” once we do good isn’t the only desire intended. Altruism cannot be truly achieved without desiring the good of others for its own sake. While Lichtenberg uses concrete language to convey the theories of reciprocal altruism and kin selection her own true motive behind altruism’s validity starts to become unveiled. She explains that reciprocal altruism means one is seeking “that the favor will be returned” and kin selection is a genuine sacrifice for another who does not share the same genes, both eventually conveying flaws to altruism. However, Lichtenberg goes on to use these points as a catapult to show her main thesis that even though altruism has its motives that individuals might realize or might not realize, “there might be no single real reason-actions can have multiple motives”.  

Rhetorical Outline

Title: Rhetorical Analysis of Judith Lichtenberg’s Is Pure Altruism Possible?

Thesis: Using life examples and effective connections to the audience, Lichtenberg conveys her argument on the good and evil of true altruism, whether being pure and whole-hearted or if in fact it is for the gain of the individual.

I.                   Lichtenberg believes that altruism in a pure sense almost always has ulterior motives but that doesn’t always mean there is a negative twist on that unselfish act.  

a.       Are we always looking for that “warm glow” after a heroic or unselfish act?

b.      Using the two scientific theories of reciprocal altruism and kin selection she explains the pros and cons to each, always returning to the belief that attaining true altruism isn’t possible.

II.                She explains that people never intentionally act to benefit others through a view known as egoism.

a.       As people always think twice, true altruism is disputed because as Lichtenberg puts it, “We know that even when we appear to act unselfishly, other reasons for our behavior often rear their heads.”

b.      Her pathos appeal throughout the theory behind egoism develops rapidly due to her knowledge of the science behind egoism and through the knowledge of scientists stated. (Butler, Kant, Freud)

III.             On the other hand, Lichtenberg counters these ulterior motives in altruistic acts using true life examples and basic logical reasoning.

a.       Virginia Tech professor Librescu saved all his students’ lives by blocking the door to his classroom, in doing so sacrificing his own life (51).

b.       She goes on to give the reader an opposite outlook, that in fact there are examples of people desiring the good of others for its own sake, not just for one’s own fulfillment.

C.  Her kairos in this piece is very well crafted and is a pro, con structure to convey the validity of true altruism.

            a. Nice guys don’t always finish last/nor do they always finish first (53).

b. She expounds that altruism should not be confused with flat out sacrifice but that     altruism is still possible and real.

Conclusion: There are always going to be ulterior motives in altruism but that doesn’t always mean the desire is for the gain or prosperity of that individual. Even in questioning one’s own altruism the increase in altruism throughout the world is critical and possible.

ICWA

Lichtenberg

Using life examples and effective connections to the audience, Lichtenberg conveys her argument on the good and evil of true altruism, whether being pure and whole-hearted or if in fact it is for the gain of the individual.

CR's

Is true altruism possible? By Judith Lichtenberg

In “Is true altruism possible?” by Judith Lichtenberg there is a strong argument on the belief of true altruism being possible. Her argument is between altruism being pure and whole-hearted or if it is in fact for the gain of that individual. To support her argument she uses numerous examples of altruism like the Virginia Tech professor and the New York City sub way saving. But also she uses these arguments to not confuse altruism with sacrificing one’s own interest for others. By using these examples she is also tending to lean towards a very strong pathos appeal. When she uses diction like “sacrifice” and “selfish” the pathos appeal was clearly apparent. Also when she talks about egoism she is using an ethos appeal. She is showing her knowledge of the psychological path of altruism versus just examples.  

Lady Power by Nancy Bauer

In “Lady Power” by Nancy Bauer her main argument is on the timeless topic of feminism. She uses Lady Gaga to describe how feminism is used today in a negative way and in a strong way. The best line Bauer uses to describe her stand point is “if there’s anything that feminism has bequeathed to young women of means, it’s that power is their birthright”. Her pathos appeal was construed to me as being very harsh because she gets into very gritty examples of the “hook up-culture”. Her ethos appeal was harder for me to decipher. Since I already know she is an associate professor and her knowledge is significant on feministic topics I knew she was very credible. She uses examples like Jean-Paul Sartre and Simone de Beauvoir to convey her credibility.